It is essential to place your best foot forward while you are launching your brand’s online presence. You would want to mark a great first impression to the people who are encountering your brand for the first time. It is very important to work with the proper Web Design Melbourne company, but you still have to play a significant role in regards to the success of your website and how things would come together.
The following are a few common mistakes one makes while building a website, as suggested by the Web Development Company in Melbourne:
- Unsure Brand Messaging
The vital part of your website is the content. You need to offer rich quality, original content that would speak thousands to your audience. The key aspect is to embark your focus on storytelling, and this is what Web Design Company Australia does. It will be helping you in terms of creating content that will help connect with people at the emotional level.
Speak less about yourself and a lot more about your products and services to resolve the common challenges. You need to share the aspects that make your company outstanding and what people need to gain by selecting you.
- Unclear Calls to Action
You should also be clear about the calls to action along with the content. People have to know what you wish them to do on your website. The calls to action are direct and simple; therefore, it is not hard to create as you need to inform people what exactly you are dealing with.
You can simply trust your own assumptions along with your opinions, irrespective of how great your website is. You need to have trustworthy and reliable analytic tools just like Google Analytics when it arrives at your web performance. You can easily make use of this information to check out the way your website is performing, along with targeting the specific audiences who are there in your campaigns.
- Bad SEO Strategy
You need not allow your search engine optimization to become an afterthought as SEO focuses solely on more than just the keywords as it also needs proper formatting of the content along with the mobile friendliness, page speed, and a lot more. You will surely have a simple time in terms of getting your website to rank high on the search engines with the help of web development agency Melbourne.
- Contact Info that is hidden
Customers have to get in touch with you quite easily. You need to show your visitors that you are longing to hear from them and offer them the various ways in which they can reach you. There are a few people who would prefer to call as well as speak to a live person, while the rest would wish to have a simple and quick email as well as the live chat option.
As recommended by the professionals of web design Australia, you need to place the phone numbers in the prominent place of the header along with the footer of your site along with the call to action button. You should also have a dedicated Contact Us Page that will be showing the different ways in which the customers can easily contact you, along with mapping your location.