What is the Instagram Algorithm and How to Use it in 2022?


From social media to SEO, it is the algorithm that often determines who will see the content the users publish and who will not see the posts. Well, with time, algorithm changes and the marketing tactics that you have been using for months may not work.

That’s why it is important to evolve your strategy on every platform. If you are using Instagram, getting an Instagram blue tick or posting content regularly using hashtags will not guarantee that all your posts will reach the maximum audience.

That’s why you need to understand how the Instagram algorithm works and how you can use it for effective Instagram marketing. Let’s talk about this in detail.

What Do You Mean by Instagram Algorithm?

Well, the Instagram algorithm is a combination of different algorithms, processes, and classifiers that function together to bring the right type of connection in front of the right audience at the right time. The primary aim of the Instagram algorithm is to make sure that Instagram users are enjoying timers while using the app.

The algorithm makes sure that the users are not leaving the app. When your close friends post something, the algorithm will suggest you see the content. Besides, it will show the posts that the algorithm thinks people will like to watch. As a result, this will help you to increase your post’s reach. There are some major factors that can influence the IG algorithm for feed posts. These are:

  • Users’ interaction history.
  • Information about the posts and the posters.
  • Users’ activity 

The algorithm evaluates how one interacts with a certain post, called score of interest, that will determine the order in which the content will be displayed in the feed. By using the Instagram algorithm in the right way, one can easily improve the profile ranking. So, how to do that? Here are some tips to consider.

Best Practices to Take Advantage of Instagram Algorithm

Some experts may say the Instagram algorithm is difficult to crack, but it is not an impossible task. To help you out with this, we have mentioned some tips to use the IG algorithm in a better way. Have a look.

  • Use The Newest Features of Instagram

Remember that IG always gives importance to popularizing the newly added features. As an IG user, being among the first people to take advantage of the new features can offer you great dividends. One of the best examples of this is the “Instagram Reels.” As the algorithm always promotes it, you should not ignore this feature.

  • It’s Time to Improve the Hashtag Strategy

You all know the importance of Hashtags on Instagram. When it comes to increasing your reach, you can’t do that without hashtags. The IG’s Explore algorithm functions by looking at the users who follow a particular type of hashtags to engage with the posts. The algorithm, by going through the hashtags used for a post, will pull out the hashtags that the users have previously engaged with and then use that to promote the posts posted by you.

  • Don’t Forget to Post Carousels

As per the experts, Carousels are one of the best ways to attract more audiences and make them spend more time with the content. As a result, this will increase the post engagement. According to some studies, Carousel posts can attract 3X more engagement and 2x more reach compared to other types of posts. Take advantage of this algorithm and post around 10 to 15 swipe-worthy photos. 

  • Get More Interactions Using Instagram Stories Stickers

One of the most effective ways to encourage better audience engagement is Instagram stores stickers. When your post receives more engagement, the better than will be promoted by the IG algorithm. Even though you will find different types of IG stickers, for better results, you can; use emoji slider, question stickers, and the poll. Emoji sliders and poll stickers can work effectively for any brand or business.

  • Focus On Engagement

In this social era, engagement is something that everyone should consider seriously. If you want to boost your IG account ranking and want people to go through your content, first, you will have to engage with other users. For the IG algorithm 2022, the comments are more valued and crucial than likes. If you are getting more comments on your posts, your posts will be visible in people’s feeds.

  • Follow A Consistent Posting Schedule

As Instagram algorithm 2022 gives importance to recent posts, you should post consistently. Well, don’t worry if you can’t post regularly, but you should be consistent. You should prefer to post when the audiences are more active, and you can also schedule your posts to go live at that particular time. 

Now you know how to work with the IG algorithm, go on and try out these tips to improve your profile. Before posting, make sure your post meets all the required criteria of the IG algorithm.

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