You’re building a product that is based on addressing real needs of real people. This means that you need to understand who your users are and how your product will solve the problems that they face. Identifying this precedes app development and is the foundation that drives the direction of the product.Additionally, you need to understand the market, the competition, gaps in solutions, and more. This will ensure that your product is viable and actually addresses a need in a way that other products – even similar ones – don’t.ClearbridgeDesign_skillset Taking the time to identify user needs and the competitive landscape is the first step to building a product geared for long-term success.
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