Google My Business is one of the most popular business tools for all the business sizes in local businesses and large corporations. With the help of Google My Business, the business can have a strong online presence. Google search and Local SEO in Melbourne is crucial to the marketing strategy of a business.
How does Google find Local Ranking?
Many factors decide the rank of a business. Suppose you are looking for better customer response and pop up first in relevant searches. In that case, you can hire SEO Company in Melbourne that can help your business with its social media marketing strategy. But before that, you must understand how Google determines the ranking.
- Relevance- the Google algorithm focuses on how important is your business to the keywords. If the business information seems relevant, then it will surely appear on the local search results. You can also hire an SEO company in Melbourne to offer you a better keyword strategy to stand apart from your competitors.
- Distance- if a user is looking for a nearby business place, you can add your Google My Business listings to Google maps. This will improve your rank and allow your customers to find you.
- Prominence- if you want to achieve a better rank, then making your brand offering prominent will boost SEO or search engine optimization. SEO is the key to getting better rankings. That is why hiring an SEO agency in Melbourne would be worth it.
How to Improve your Google My Business Ranking?
Here are some of the effective and simple ways to improve the GMB ranking:
- Make sure to keep the GMB profile updates, and try to keep all the information displayed on the local search result. It includes your phone number, business name, website, address, opening hours, and business categories.
- A map can play a big role in improving your rank. If you link the map, it will be much easier for the customer to find you.
- Add high-quality pictured of your business to make it look reputable.
- You must have a Q & A section so people can get all the information and inquiries about your business.
- You can provide updates about your products and services to the customers. It can be about anything such as discounts, blog posts, announcements, and more
- At last, don’t forget to take the help of digital marketing in Melbourne. The digital marketing agency has the right tools and strategy to help you with the rankings.